Is customer experience management important for a business to business (B2B) organisation? Yes! B2B companies recognise customer experience as a crucial component for growth and differentiation. However, fewer than 25% of them excel at it but certain companies are leaders with this and achieve higher than average revenue growth. How do these companies do it? With solid strategies and strong execution abilities, let us see how other B2B organisations help drive revenue growth through customer experience excellence.
It is important for every small business to protect their Intellectual Property. Most SME’s in India are not aware of the importance of how to go about procuring an IPR or Intellectual Property Rights and often fall prey to malpractices. Of the ≅40,000 IP applications, India receives annually, over 85% of them are dominated by large corporates. This is indicative of the abysmal gap in IP applications from the SME sector. They lose out on valuable advantages and lose millions in revenue due to this lack of awareness.
Every business no matter how good the product may be, or how much funding they have are bound to have some trouble if their cash flow management is off. A company’s cash flow is dependent on timely invoice payments from their customers. A 2016 survey by Atradius on B2B Payments in APAC showed that Indian businesses face a delay of 65 days on an average to receive payments from the day of invoicing. The business struggles to stay afloat when these payments are delayed. This is one crucial aspect of any business that can spell success or doom for them. Here we outline some of the most common cash flow mistakes small business owners should stay clear of to avoid jeopardising their survival.